The issue of Royal Van Zanten
How do we bring our story in a powerful way and show that Royal Van Zanten is “Back on track” and stronger than ever?
You can find the final result on Royal Van Zanten‘s website .
Our approach: the allura method
Royal Van Zanten’s purpose and DNA (core values) were formulated with input from personal interviews and online group sessions with an international delegation of employees and management. The payoff “Driven by Passion” thus gained meaning and the story was aligned with the existing mission and vision. New photography and icons and consistent use of the already existing corporate identity enhance the visual identity in a very recognizable way.
Translation of identity into employee booklet, live and online workshops with international employees, development of a proprietary DNA quartet game and linkage to existing internal resources such as the periodic employee meeting, employee events and the internal newsletter.
Translation of identity into corporate presentation, website, press releases, social media and custom staff ads. Expansion of corporate imagery / photography. Use of purpose and DNA in market-oriented events.