The issue of Meijer Potato
How do we articulate our story as Meijer Potato and align our external communications with this story, befitting our position as a top 5 potato breeder worldwide?
The allura method
Mission, vision, core values, tagline and corporate story were formulated in conversation with an international delegation of employees and a number of external contacts. Visual identity revamped: Logo, company name, and corporate identity.
Translation identity into employee booklet, workshops with international employees, signing at headquarters based on personal quotes and a storyboard in the reception hall with a spin-off to the branches. Core values linked to MT members were followed up in a monthly newsletter.
Translation of identity and corporate identity into website, variety catalog and corporate brochure. Support for client events new style. Corporate videos & photography. Social media strategy and management. Various external mailings.