{"id":597,"date":"2023-11-29T08:31:08","date_gmt":"2023-11-29T08:31:08","guid":{"rendered":"https:\/\/alluravision.com\/customers\/meijer-potato-identity-internal-branding-positioning\/"},"modified":"2023-12-20T11:18:53","modified_gmt":"2023-12-20T11:18:53","slug":"meijer-potato-identity-internal-branding-positioning","status":"publish","type":"page","link":"https:\/\/alluravision.com\/en\/customers\/meijer-potato-identity-internal-branding-positioning\/","title":{"rendered":"Meijer Potato identity internal branding positioning"},"content":{"rendered":"

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Meijer Potato<\/h1><\/div>

building on potential<\/h2><\/div>
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The issue of Meijer Potato<\/b><\/p>\n

How do we articulate our story as Meijer Potato and align our external communications with this story, befitting our position as a top 5 potato breeder worldwide?<\/p>\n

Our approach:
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\n The allura method<\/a>
\n <\/span>
\n<\/u><\/p>\n

Id. <\/b><\/p>\n

Mission, vision, core values, tagline and corporate story were formulated in conversation with an international delegation of employees and a number of external contacts. Visual identity revamped: Logo, company name, and corporate identity.<\/p>\n

Internal branding<\/b><\/p>\n

Translation identity into employee booklet, workshops with international employees, signing at headquarters based on personal quotes and a storyboard in the reception hall with a spin-off to the branches. Core values linked to MT members were followed up in a monthly newsletter.<\/p>\n

Positioning<\/b><\/p>\n

Translation of identity and corporate identity into website, variety catalog and corporate brochure. Support for client events new style. Corporate videos & photography. Social media strategy and management. Various external mailings.<\/p><\/p>\n<\/div>

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Result<\/b><\/p>\n